seeks to provide a community service by combining commercial interests (Sponsors) with a worthy cause (Causes) and real experiences (Story) of real people (Contributors).

This is achieved by way of a website (Story Website) and a newsletter which is emailed to supporters of the Cause (Supporters) within defined areas (Territories), monitoring the progress of a Story, sponsored by the Sponsor, and undertaken by the Contributor.

Sponsors make a donation to the Cause and where appropriate contribute towards the cost of the Story. They also pay for the production and maintenance of the Story Website.